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發表於 2024-3-7 11:48:21 | 只看該作者 回帖獎勵 |倒序瀏覽 |閱讀模式
Similar to the concepts of input indicators and output indicators proposed by Amazon. Output indicators are equivalent to North Star indicators, and input indicators are equivalent to segmentation indicators, that is, behavioral indicators that affect output results. There are three main steps to building a growth model: Step One: Define North Star Metrics. No further details will be given here, please refer to the above. Step : Draw the user’s core conversion path. Record the main steps that users take from knowing nothing about the product to experiencing the core value of the product. Step : Assemble the growth model.



For each step of the user's core conversion path, a corresponding segmentation indicator is found. According to the growth model framework, each segmentation indicator is put in and the specific values ​​are filled in. There are four types of growth Hong Kong Phone Number  models: When discussing growth models, readers may find the concepts abstract and difficult to grasp. However, whether it is a full-chain funnel type, a factor decomposition type, or a fully quantitative model, their core lies in the analysis of data. The differences between these models are mainly reflected in the level of detail of data analysis and the computability between data elements. In short





the growth model is to reveal the growth momentum and potential bottlenecks of the business through data analysis at different granularities and dimensions. Therefore, readers should choose appropriate data collection and analysis methods based on their actual business situations. This means that when applying the growth model, it is important to understand and choose the data analysis strategy that best suits your business characteristics and growth stage, so as to more accurately capture the insights behind the data and drive business growth. Case: C-side express delivery of a service product. Step One: Define North Star Metrics For express delivery service products, the North Star indicator can be "monthly active users.

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