Effective methods and tools for collecting customer information

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In the conditions of constant competition, understanding the needs and preferences of customers becomes a key factor for success. Therefore, many companies today are looking for productive methods for collecting information about customers. Fortunately, there are many tools for this. What are the most effective ones, what data is worth collecting and how to use it correctly - we will tell you today.

What information should be collected?
What user data needs attention? First of all, the client's personal information, his history of actions on the site or in the company's application becomes useful.

1. Personal data
Name, age, gender, place of residence and other personal characteristics will help you get to know your buyer better. As a result, send users useful notifications with a personal message, necessary goods and services.

2. Buyer behavior
Information about preferred payment methods, frequency and volume of purchases is no less effective for understanding the portrait of the consumer . Due to the client's previous orders, his favorite and selected items, it is possible to make more "pointed", personalized offers to the audience.

3. Feedback
Reviews, questionnaires and surveys are another great way to evaluate on page seo service the client and their level of satisfaction with the company. These sources can also help identify problem areas in business processes and ways to eliminate them.




A magnifying glass and survey papers are needed to collect information about customers.
What tools to use for collecting information
Let's move on to the next step - sources of the necessary information. What tools and platforms can we safely use to collect the main data?

1. Web analytics
Web analytics platforms, such as Google Analytics or, provide data about the actions of visitors on your site. The platforms provide detailed information about which pages users view, how much time they spend on each, and at what point they leave.

2. CRM systems
CRM systems play an equally important role in collecting and storing valuable information about customers. Programs effectively collect data about customers, allow centralized management and analysis of them.

3. Social networks
The next valuable source of information is social networks. Popular communication channels provide an opportunity to study the user, learn about his preferences and needs.

4. Reviews and feedback
Along with communication platforms, we recommend analyzing the information that customers leave about you on social networks, websites and specialized platforms. Thanks to user reviews and ratings, it is possible not only to form a company's reputation and rating, but also to identify growth points.

5. Surveys and Interviews
The final valuable tool on our list is direct communication with customers through surveys, interviews, and focus groups. This is a live source of up-to-date information about your audience, their preferences, and their expectations of your company.A robot as a chatbot and a phone where it communicates with the company's clients

Chatbot surveys are also an effective way to collect data. The product format itself provides high chances of getting a response — surveys are often conducted in a game format that does not tire users.

What to do with the information received
So, the methods for collecting information about customers have been studied , the data has been collected - what to do next? It's simple: improve interaction with the audience, the quality of products and service in ways available to you , for example:

1. Conduct an online survey of customers about their preferred methods of communication. Give each customer a small bonus for participating.

2. Based on the information received, select a platform for sending notifications to clients. The most popular communication channels include SMS , WhatsApp , VKontakte , Telegram.

3. Decide how you will implement the service - independently or through a third-party provider. In the second case, find a specialized company and request the necessary information on connecting the notification system.

4. Start sending messages via the selected communication channel.

5. Monitor your messaging metrics from time to time and make any necessary adjustments.

A man surrounded by papers that are tools for collecting information about clients

You can learn more about mass mailings and order the service from SIGMA messaging . We have been working on the market since 2010 and offer the best notification services: SMS , WhatsApp , Telegram , Voice OTP , VK and others. Contact us — we will consult you on each product and provide assistance at all stages of the implementation of the selected platform. SIGMA messaging is your faithful guide to the world of mobile messaging and modern IT technologies!