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In fact, I see marketing as a combination of long-term brand building and short-term sales activation. At a higher level, B B SaaS marketing has two key goals. First, marketing exists to create a distinctive and attractive brand and, second, to generate qualified leads that end up becoming paying customers. The importance of branding should never be neglected. I truly believe in creating thought leadership around the brand and creating innovative, educational and credible content. Storytelling is the foundation of marketing.
An, naturally, standing out in the market is crucial. Are you interested in knowing why brand building is one of the most important ingredients for B B SaaS growth? Check out this article we wrote about it . . Cliché alert: break silos by aligning your marketing and sales Marketing and sales philippines photo editor must be aligned for your SaaS business to work, there is no way around it. I've done my fair share of B B sales myself while working as a CMO, and it's been one of the best ways to grow as a marketing leader. I have learned to better understand both customer needs and sales processes.
Which also helps me in my work as a salesperson. Marketing and sales can help each other. For example, a sales team can greatly contribute to marketing activities by acting as brand ambassadors, sharing valuable ideas and relaying information they hear in sales meetings to marketing. This, in turn, will quickly translate into great customer service and customer experience, more qualified leads, and higher conversion rates. banner-pains-hubspot-smartbond . Let yourself be guided by the appropriate KPIs. I see the value in setting OKRs and measuring marketing data so.
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