The most traditional and coveted are those from

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Annually, the consultancy publishes more than 40 rankings , rewarding the Best Companies to Work For at a national, regional, sectoral (such as IT and Health) and thematic level (Best Companies for Women). In Brazil, the first GPTW ranking was released in 1997. Since then, many things have changed, including its diversification. However, the starting point for the evaluation remains the same. A survey with employees to measure their level of satisfaction regarding the credibility, respect and impartiality of managers, pride in work and the company, camaraderie among colleagues. And it could not be different. Who better to talk about the work environment than the employee? In addition to GPTW, in Brazil there are several other rankings and awards, linked to communication vehicles, entities or associations, such as.

Whatever the prize or the organizer, it's important to be on their radar. After all, what company doesn't want to be voted one of the best to work for? In this case, one of the direct benefits is to increase the company's ability to retain and attract more talent. The more qualified the team, the better for the corporation and also for the customers. This, in itself, is already a stimulus for the company to compete for awards. More reasons for Armenia Phone Number your company to compete for awards? Awards that recognize the company's competencies or the qualities and differences of products and services are common around the world. To a greater or lesser extent, depending on the prestige that each award has managed to accumulate, they contribute to leveraging the brand's technological development, improving the efficiency of services, encouraging good corporate practices, such as diversity, and attracting new investors, to name a few gains.



. Having the company's name linked to a credibility award and publicized by the media can increase business. In many cases, you don't even have to be the winner. Being on a list of nominations or being a finalist is already a reason to celebrate. Participation, whether victory or not, brings not only visibility and prestige, but also market recognition and, often, lessons that, if understood, can make the company even more competitive and admired. Lessons that can, for example, show ways to improve human resources management. For customers (legal entities and individuals), the awards act as a seal of approval – a certificate of trust. It is an excellent indicator of the brand's ethics, dedication and specialty and what also differentiates it in the market.