This strategy brings more traffic to Airbnb and more listing views to users.

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SEO: Search engine optimization. Examples of Growth Hacking The most successful growth hacking campaigns are those run by Dropbox, Airbnb, Twitter, Dollar Shave Club, or Slack. Below we’ll walk you through some very simple strategies used by the first two companies: Dropbox uses a recommendation system to acquire users. A very simple idea, every new user you bring to the platform gives you a 500 MB storage bonus. This strategy helped Dropbox grow its user base by more than 60%. Virtually every Dropbox user quickly (and, as I said before, with limited resources in a growth hacking campaign) became an advocate for the brand. Airbnb uses a variety of creative promotional techniques.




When Airbnb launched, it had a formidable competitor in Craigslist. To Buy Whatsapp Number Data compete with this, Airbnb got creative and somewhat shamelessly told users to post their listings on Craigslist using backlinks. The mechanism is very simple and one can post an offer on both websites with just one click.  Another idea that would greatly help the development of the platform is to improve the quality of the images used on the website. Remember, we're talking about a time when not everyone could afford to take professional photos, and cell phones weren't as powerful as they are now. Against this backdrop, the folks at Airbnb travel thousands of miles to help people who have listed their properties take better photos and then hire photographers to capture them.






We all know a good picture is worth a thousand words, right? As you can see, all the above activities have one thing in common: creativity. Apart from that, we also talk about ideas coming out at the right time, but also about following some trends and understanding the consumer psychology. Books on Growth Hacking Raymond Fong – Growth Hacking: Silicon Valley’s Best Kept Secret Sean Ellis – Hacking for Growth Reid Hoffman – Blitzscaling: The Lightning Bolt of Building a Company of Incredible Value Why Growth Hacking Works As I said earlier in this article and as the examples above show, growth hacking works because it is based on activities based on solid data, combined with a creative approach and constant adaptation.