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You might be interested in "Evolution of online ADV data and trends" Types of Keywords There are four types of keyword comparison for Google Ads Broad Matches Phrase Match Exact Match Negative Matches We delve deeper into the types of comparison, analyzing them in specific research contexts. Download the free guide now to discover all the Adv Online trends and statistics for! Broad Match also called Generic Correspondence The broad match in search consists in creating the advert we want to sponsor with the topic of keywords, without necessarily containing them. This match type allows your ad to appear on searches related to the meaning of your keyword, which may include searches that don't contain those specific terms. This way you can reach more searches than other types of matches. For example, if the keyword is iPhone case.

Google will also show results for apple case, best iPhone case or phone case. To ensure photo editing servies that the traffic is still as keyword related as possible, Google also takes into account the user's search activities, the content on the landing page and other keywords in the ADSs. The keywords are divided into four matches Phrase Match or Phrase Match Phrase match shows ads with the same meaning or a more specific and narrower relationship than the keyword. Words can be added before or after, but not in the middle of, the terms that define the identified keyword. The correct procedure is to place quotation marks around the word, such as "keyword". Taking advantage of the previous example in which, our main keyword is "iPhone case.



We will obtain that Google will show the results following searches also for " buy iPhone case ", " iPhone case ", " sale iPhone case ", but not yellow iPhone case Using phrase match puts ADSs in front of a smaller audience, but the searches shown are exactly for the specific AD, so the audience is more qualified. Broad Match vs. Phrase Match The difference between broad and phrase match is that the latter reaches fewer audiences, but its traffic is more qualified, while broad match reaches a larger audience but not necessarily the one to which the sponsored product advert is actually directed. So if our search term is iPhone case and you use broad match.