Analyze the impact of your brand on social networks

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Social Intelligence Analyze the impact of your brand on social networks: Social Intelligence Companies tend to be very demanding with life and with ourselves. We set goals and multiple dreams to fulfill. We all need short and long term projects. But we have not come to prepare you to achieve the perfect life, the one in which you achieve a million followers on Instagram or where you reach thousands and thousands of recommendations on LinkedIn and are highly valued by everyone. Social Intelligence Whether you are an executive of a large company, an entrepreneur who is taking his first steps, or a curious employee, you may be familiar with the term Social Intelligence. What is it about? Under this word we frame two types of actions: Analysis of the impact of our activity on social networks, direct and indirect.

Detection of discrediting actions and inappropriate use of the company name and brand Today we will focus on the first concept and that is why we have come to tell you how to analyze the impact of your brand on social networks and what Social Intelligence UK Mobile Database consists of as part of the actions that entail digital transformation . But before we start, we want you to stay with this phrase: “In the past, you were what you had, now, you are what you share” – Godfried Bogaard. What leads companies to have a presence on social networks? Some of the main motivations that drive organizations to have a presence on social networks such as LinkedIn, Instagram, Facebook and others are: It is a good way to promote the products or services they offer, given that they have a great reach with a minimum cost. They improve the dissemination of content that reflects the company's activity, as well as its communication with the client and other professionals.



It allows you to approach potential customers and interact with them. However, not all benefits. The impact of companies on social networks can also have negative consequences, so they must be aware and assess the possible risks of these media. Threats to companies and incidents on social networks have increased in recent years, causing stoppages in activity, economic losses and a bad business reputation. Therefore, the impact of a brand on social networks must be analyzed and to implement it, tasks such as: Analysis of the volume of conversation generated in the brand. Diagnosis of demand through search engines. Analysis of the viralization of content on social networks. Investigation of the behavior of followers in order to know their profiles, interests and perceptions. Analysis of the connection with users on social channels. Compilation of brand relevance based on possible collaborations. Review of brand awareness on social networks. Measurement of the effectiveness of investments made in social supports, as well as in advertising. Identification of new communication trends.