Examine your findings Look at the trends

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2. Analyze that data for any trends or similarities google analytics audience overview Once you’ve gathered your customer data, it’s time to analyze it. Especially among your top customers, you want to investigate the data for any trends or similarities that indicate any overarching themes or behaviors. (Pssst… you can analyze your customer data for trends with Nutshell’s reporting tools!). Look for notable attributes among customers like: Industry Geographic location Revenue or income Company size and structure 3. you noted in the previous step — what stands out to you? Consider questions like: industry or similar ones? What region are these companies in? What’s the average employee count? Are there specific products or services that are purchased or utilized more? Pay attention to the characteristics that are most common among your customer base and keep those in mind, as they’ll help build the framework of your ideal customer profile.

4. Create your ICP Now that you’ve completed an in-depth analysis of Brazil WhatsApp Number Data your current customers and the firmographic characteristics they share, you can begin to compile these findings into one master document. This will become your ideal customer profile. Outline all of your findings here and begin to create your ideal customer profile. This fictional company you create will be the culmination of all the data you extracted from your earlier analysis. From here, you can take it a step further and start developing buyer personas within your ideal customer profile so you can really get to know your audience.



ICP best practices The work doesn’t stop after you’ve created your ideal customer profile — take a look at a few best practices to employ to maintain your ideal customer profile. Talk to your customers Your customers are what give your ideal customer profile life, so don’t ignore them! Whenever possible, talk to your customers to get to know them and gain even more valuable insight that could help you enrich your ideal customer profile. Your customers can give you valuable information that may not be able to be found through basic data analysis.