Search shifts to social media platforms People,

[email protected]

Without a human editor. Google says AI content is A-Okay, but it still cares about things like authority and experience (things that are hard to get from AI content alone). You definitely don’t want to end up on the wrong end of Google taking your traffic away. How to prepare for this trend: Consider if your specific audience would prefer you label content as AI-generated. Use AI as a tool to assist content creators, not replace them. Create a playbook or style guide that sets standards for all of your content, no matter where it comes from. Monitor the analytics of your human-only and AI-assisted content to see if either net better results.



Especially younger ones, are migrating from SERPs to social media in search of more authentic, helpful answers to their questions. Expect that trend to continue in , especially as social platforms add more search-focused Iceland Phone Number features. Exhibit A, % of Gen Z says they like TikTok more than Google as a search engine, citing the more relatable and personal answers they find on the video-sharing platform. Content marketing trends - TikTok example of helpful content TikTok’s transforming into a search source for Gen Z. Google’s data confirms the shift, saying around % of young people start their search on TikTok or Instagram. The trend shows in the SERPs.




Reddit—where people share content and discuss it—was the biggest winner from Google’s August core update. Content marketing trends - results showing Reddit as the big gainer after Google's August core update. A review of the most affected websites after Google’s August core update showed Reddit in a sweet spot. TikTok is taking the lead on this trend with a new Keyword Insights tool to help marketers research social media keywords. The platform is also positioning itself as a one-stop-search-shop, testing Wikipedia results and Google search links in its feed. Other social media apps are in the search game, too. Instagram has a robust search function and shopping features. Content marketing