It may resemble a high-level

shamimhossain4

to think of your content as 'chapters' or 'scenes' and reveals gaps." can help you.  editorial calendar, but it's structured with a focus on telling your complete brand story while continuing the content development process. ” Consider how technology fits into the big picture Of course, you don't just need a process, you also need technology - the right technology. Fortunately, technology is available to speed up the labor-intensive process. Yet, according to our research, only 18 of marketers believe their organization has the right technology to manage content marketing efforts.


Another 45 say their organization has the technology but is not leveraging its full potential.2017_ICC_CMI_StrategySurvey_Tech This is another area where you have the opportunity to understand and use it in Special Database  conjunction with a solid content marketing strategy to leap ahead of your competitors. If you're not sure where to start, consider your content marketing technology stack. This refers to tools and technologies that enable marketers to do at least one of the following: Make your content more effective (i.e. help you get better results) Reduce time spent on various workflow-related tasks Enables more sophisticated marketing techniques (e.g. personalization and artificial intelligence)






As a reminder, before you jump into technology decisions, know that you need the right people and processes to implement and run your chosen system. Using technology in content marketing is a big topic, but here's one article to get you started: 7 Ways Technology Makes You a Smarter Content Marketer. Hand-picked relevant content: 30+ marketing tools for research, engagement, measurement, workflow, and visuals conclusion To see how your colleagues are approaching content management, read the full report, Content Marketing Institute's Content Management and Strategy Study. 2017 Content Management and Strategy Survey by Content Marketing Institute Editor's Note: Special thanks to Lisa MurtonBeets, CMI Research Director, who created this study and helped with this post. Sign up for our weekly content strategy e-newsletter for marketers . This newsletter features exclusive stories and insights from Robert Rose, CMI's Chief Content Advisor. Like many other marketers we meet, I look