The best services and tools for contextual advertising read also the best services and tools for contextual advertising contextual advertising beginners tools performing target audience segmentation active women aged years are the starting portrait of the target audience; it should be subject to segmentation. The latter will allow you to divide clients into small groups united by one or more .mon characteristics. One group will buy inexpensive food for cats the second elite organic products for fighting breeds of dogs. These customer groups need different advertising. Let's consider the key features by which segmentation is carried out. Geography of work this sign is important for entrepreneurs who plan to launch regional advertising.
If you operate in st. Petersburg then running ads for users from novosibirsk or samara is impractical. Define your geography of work by highlighting clients living in specific regions. The target audienceage the target audience should be segmented by age keeping Mobile App Development Service a range of years. is as follows men aged years old have an in.e of thousand rubles. Per month. They live in the capital are married often search for goods on the internet read odnoklassniki trust online publications; women aged years have an in.e of rubles. Per month. They live in a metropolis are unmarried and have a pet. They love vkontakte and are used to solving their problems on their own.
Data on age in.e and other characteristics can be collected through analysis of the contact database recent closed transactions and the situation of .petitors. In.e level the in.e level can be low medium and high determine it in order to understand what products need to be offered to representatives of a particular segment of the target audience. If a client has a low in.e he is unlikely to buy luxury goods or order expensive services. A correct assessment of purchasing power allows you to prevent grievances among customers who are given offers that they cannot afford. Remember that your clients may be people who have no in.e housewives students or schoolchildren.