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Celebrities: These influencers have a really large base of followers – more than a million – which allows them to shape the culture of their community, set trends, create demand for products, etc. This final bracket of influencers is in principle reserved for brands with very large budgets where the price can go up to hundreds of thousands of dollars for a single post. However, when brands use celebrities to sponsor a post, we must not forget the interests of the audience in question, as there is the risk of losing authenticity. According to one study, consumers are times more likely to purchase a product recommended by a non-celebrity influencer than by a celebrity.
  
However, the advantage here is that the extent of message reach is much higher. Why use influencer wedding photo editing service  marketing? Influencers and micro-influencers have communities of active, receptive and loyal subscribers. This is why collaborating with influencers can allow you to grow your notoriety quickly, among a large audience. The second reason is that influence marketing has a direct impact on your sales. Customers today are turning more to influencers for advice and opinions on the products they wish to purchase. They feel reassured to be able to trust the opinion of someone outside the brand.



Your partnership will therefore have more impact than traditional advertising. Finally, influencers allow you to interact with your audience, they represent the direct link between your brand and your customers. This helps build their loyalty and creates a relationship of trust and commitment with them. in influencer marketing? → CONTACT US How does content marketing influence purchasing? Mainly followed for their authenticity, their entertaining personality or their expertise, influencers have real power of persuasion on social networks, YouTube and Instagram being at the top of the platforms most used to follow them.