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Lastly, it’s great for starting a sales conversation that is otherwise hard-to-obtain. You can instantly start real, natural conversations that can help you nurture a potential lead until they convert. And once you initiate that connection, you have instant access to their inbox for the rest of time. Brad Smith MEET THE AUTHOR Brad Smith Brad Smith is the founder of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more. See other posts by Brad SmithOver the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100.
Here’s what that looked like: rlsa cost per conversion Pretty impressive, right?you can Benin WhatsApp Number drive way more conversions with the same advertising budget. So how did this happen? What Happened? It’s often extremely difficult to connect cause and effect in search marketing, because there are so many variables changing at the same time. However, this analysis was aided by the fact that I hadn’t made any changes to the campaign in question: Did we change the landing page? No. New bid strategy? Nope.
New ads? No. We ran the same ads over the entire time. I had done nothing at all to the campaign over the period in question, as it was a smaller RLSA campaign that we didn’t bother focusing on because it wasn’t housing a ton of spend. When I discovered CPAs had gone down so much, I needed to know what the heck was going. It’s not every day an untouched campaign goes bonkers like this! The first thing I checked was to see if the CPCs were going down. That could play a huge role in lowering CPAs. But as you can see here, the CPC is steady from week to week, with the exception of August where I had to turn off the campaign for 3 weeks for budget reasons. rlsa cost per click It wasn’t that click prices were going.
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發表於 2024-3-6 16:35:32
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