Their impact on online marketing

MimJannat89

In fact, every advertising platform depends on it. But this won't last long. Browsers are collectively on a collision course to get rid of third-party cookies for good. Here is an overview of how the most used browsers in the Netherlands currently deal with third-party cookies: browser Market share in the Netherlands Cookie Policy Chrome % Third-party cookies will be phased out at the end of . Safari % Third-party cookies have been disabled by default since March . All first-party cookies placed from JavaScript will be deleted after days.

Google Analytics cookie). edge % By default, blocks all third-party cookies and trackers from sites you haven't visited yet. Samsung internet % Blocking third-party cookies is possible, but the default setting is not documented anywhere. Firefox % Blocks some of the photo editor third-party cookies by default. The Safari browser even goes one step further. It also deletes certain first-party cookies after days. This already has consequences for your Google Analytics data. For about % of your visitors, the returning visitors can only be recognized within a week.



Ad blockers stay Ad blockers are not new. Its use is slowly growing: % of the Dutch now use an adblocker. Some of them protect a large number of cookies by default. For this article, I did a little experiment with four common ad blockers to discover: ad blocker Google Analytics facebook TiktTok ads AdBlock Not blocked Blocked Blocked Ghostery Not blocked Blocked Blocked uBlock Origin Blocked Blocked Blocked AdBlock Plus Not blocked Blocked Not blocked.