How to find out if your site is slow

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At this point it seems natural to ask yourself how to find out if your site is at risk of being marked as slow.There are many ways to understand if the site loads too slowly. Below we indicate 3 that rely on Google technologies.Speed ​​test with PageSpeed ​​InsightsPagespeed Insights Speed ​​TestThe Google PageSpeed ​​Insights tool is a tool that evaluates mobile and desktop page load times on a scale of 1 to 100.In addition to providing a quantitative assessment of site speed, with an industry benchmark, the tool also provides excellent indications on how to work to improve site speed.The interesting thing about this tool is that it tells you exactly what you need to correct to speed up the loading times of your site.The bad thing about this tool is that it only allows you to test one page at a time .Therefore this tool does not help you identify the pages of your site that have particular problems (for example, the presence of large images that slow down loading or particularly heavy on-page scripts) unless you test them one by one.To carry out a complete analysis of all the pages of the site you must rely on tools that carry out a complete scan of your site.


Google Search Console speed reportA few months ago Google started testing Special Data a new speed report within Google Search Console and this new tool is starting to be made available to all accounts on the platform.The “Speed” reports are located in the “Improvements” section of Google Search Console and offer a comprehensive view of overall site speed, helping webmasters quickly find sections and URLs of their websites that may be experiencing speed issues. From there you can begin to diagnose and fix problems that are slowing down load times for specific pages.The speed report is very easy to read. In essence, Google provides a qualitative indication , classifying pages into "Fast", "Moderate" and "Slow". In this way it will be possible to immediately identify which pages are critical.Here is a screenshot of the speed report in Google Search ConsoleGoogle Search Console Speed ​​sectionThis tool is particularly interesting because it also provides an over-time evaluation of your site, allowing us to monitor performance over time and monitor fixes made to your website.This will allow you to evaluate whether the resolution of a particular speed problem then has an impact on performance (for example conversions, bounces, number of pages visited, etc.).Google Analytics Performance ReportThe most effective site speed reports are found in the Google Analytics tool.This report allows you not only to have a complete and historicized view of the loading times of each individual page of the website , but also to correlate these times with engagement metrics , such as bounce rate, abandonment percentages, etc. comparing this data with the site average.Times Pages Speed ​​Search ConsoleThis report therefore allows you to understand exactly how the speed factor affects users who visit the site.





With this report you can identify areas where action needs to be taken and track the extent of those improvements.Site Speed ​​reports measure three aspects of latency:The load time for a sample of page observations on your site. You can view the data across multiple dimensions to see page loading speed from different perspectives (e.g. across browsers or across different countries). The data is available in the Page Times report .The execution speed or loading time of user visits, events, or interactions that you want to track (e.g., image loading speed, response time to button clicks). The data is available in the User Times report .The speed with which the browser analyzes the document and makes it available for user interaction. No specific configuration is required to view this data. The data is available in the Page Times report under the DOM Times subtabs .