Take advantage of Gen X's tendency to be brand loyal by offering rewards

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While previous research by Statista suggests % are Facebook users, % use Instagram and % have a LinkedIn account. Prefer video content % of Gen Xers download or stream video content at least once a month. Well-educated About three in ten Gen Xers % have a bachelor's degree or higher by age , compared to about a quarter of Baby Boomers at the same age. Brand loyalty  Research shows that brand loyalty is highest among Gen X consumers. Nostalgic In a Google survey, % of Gen Feeling overlooked With most marketing strategies focused on .


Millennials and Gen Z, many Generation X consumers feel overlooked by brands and mar America Cell Phone Number List keters. Even though they have the most significant spending power. Now that you know the important basics, here are ways you can tailor your efforts to capture the purchasing power of a potentially profitable market for you. Target your ads Broad approach And one-size-fits-all approaches often fail to advertise to Gen You can use audience targeting to filter based on multiple variables. besides age To optimize your Generation X marketing Offer a discount We all love a bargain, but Generation X grew up in the golden age of coupons.





When discount offers in newspapers and magazines were commonplace Therefore, they are expected to be first-time buyers. Offering discounts on first purchases or subscription renewals is a great way to attract Generation X consumers to your brand. and keep them there Create a loyalty program programs that encourage repeat purchases. It doesn't have to be a direct discount, but it can be anything that adds value. Examples include free shipping, a referral bonus, free samples, or a monthly newsletter that updates company news and special offers. Even a thank you email can greatly improve Gen Xers' perception of your brand and its values.