After an in-depth briefing with the client. The camp team dedicated itself to drafting a complete strategic plan . I.E. A detailed analysis that could define the starting point of sapi service and identify the best digital strategies to follow. The aim was to convey the brand to an audience of b2b buyers with well-defined needs. Transmitting both the specific offer and the set of values that characterize the activity .
In addition to clearly identifying the client's unique selling proposition . I.E. Its unique and unmistakable sales proposal. We carefully analyzed the market in which the company operates. Understanding the strengths and weaknesses of the brand and the competitive gaps that sapi service could fill . Enhancing its offer with convincing communication.
We also studied the competition in depth . To trace the distinctive points that could make the sapi service proposal truly unique and attractive for corporate buyers . An essential point was precisely the definition of the brand's target users. Which would allow us to build a targeted marketing strategy .
B2c and b2b customers are. In fact. Very different to approach: if the goal of b2c marketing is to stimulate the interest of the final consumer by focusing on emotions and personal gratification. In b2b marketing the goal is to stimulate the needs of buyers who make decisions on behalf of a company and are focused on parameters such as efficiency. Savings. Return on investment . Supplier reliability or after-sales services.